The official importer of SANY in Israel: International strength, family service
We will be happy to be at your service
Welcome to General Equipment LTD. We are the Israeli home of the international heavy machinery giant SANY, and Israel's leading solutions provider in the fields of forklifts, port equipment, and logistical handling.For over 15 years, General has been leading the forklift and lifting equipment industry in Israel. What began as the vision of a single man with a passion for mechanics and service has grown into the central company driving the wheels of Israeli industry – from small logistics warehouses to the largest terminals in Israel's seaports.Our unique combination of being the official importer of a global mega-brand, alongside our family and service-oriented DNA, enables us to provide our customers with the best of all worlds: Technological endpoint equipment with absolute reliability, backed by 24/6 service that stops at nothing.
Our strategic partnership with the company SANY – one of the world's largest and most advanced manufacturers of heavy machinery and engineering equipment – is a tremendous boon for the Israeli market. As the official representatives, we are making the pinnacle of global technology accessible to factories, ports, and logistics centers in Israel:
Food for thought: When you purchase a SANY through General, you are not just buying a machine. You are buying peace of mind backed by an available parts inventory and certified field technicians.
Behind the big brands and heavy machinery lies a human story of determination, professionalism, and a love for the craft.General Forklifts and Material Handling Equipment has been leading the industry in Israel for nearly 20 years, serving as the official representative of the heavy equipment giant SANY – China's leading company in the development and manufacturing of material handling solutions, port equipment, and cranes. We offer a wide range of products with proven reliability, backed by strong logistical support thanks to a spare parts and support center in Europe that ensures immediate technical response and ongoing maintenance solutions for our customers in Israel.
General Forklifts and Material Handling Equipment has been leading the industry in Israel for nearly 20 years, serving as the official representative of the heavy equipment giant SANY – China's leading company in the development and manufacturing of material handling solutions, port equipment, and cranes. We offer a wide range of products with proven reliability, backed by strong logistical support thanks to a spare parts and support center in Europe that ensures immediate technical response and ongoing maintenance solutions for our customers in Israel.
For terminals, seaports, and factories needing equipment capable of lifting dozens of tons around the clock, SANY's machines are designed precisely for these loads, with an emphasis on high durability in harsh, salty environments.
For logistics centers, factories, and retail chains, our forklifts provide superior maneuverability, advanced ergonomics for the operator, and energy efficiency to save on electricity and fuel.
Lifting solutions tailored to changing terrain conditions, while maintaining maximum safety at the job site.